Jane has now unsubscribed from Mike’s newsletter.

Despite this, she keeps getting sent offers for his cat houses.

This is against the GDPR in and of itself. Everyone should always be able to unsubscribe from marketing emails.

Mike is breaking the law, so Jane decides to object to him using her data at all.

Because he’s using the data for direct marketing, there’s no way he can refuse without risking a huge fine.

Jane restricts Mike’s processing of her data, and this time, he listens.