Data breaches happen all the time. It’s not a matter of “if”, but “when”.

However, this doesn’t mean we can’t prevent some of them from taking place.

In the last section, we followed the story of Mike, a hobbyist eBay seller.

His woodwork business has grown. He’s making houses for cats and dogs the world over.

Mike decides to start a newsletter advertising these new products.

This is allowed under the GDPR, so long as he gets people’s consent first.

He’ll also have to make sure customers don’t feel pressured or tricked into subscribing, and can unsubscribe at any time.